Manifesto Hackathon at New Day #newday-case-study
This was a brief to highlight a Hackathon event happening onsite for staff.
The team wanted to place high-impact content across the office building in King's Cross for four weeks.
Messages: 'Get your cogs working', 'Switch on not off', 'Grey Matters', and 'Plug in' all followed by 'this weekend'. 
A company-wide event happening over two days and attended by 200 employees. The office was dressed in vinyls and posters. The ideation process brought the stakeholders together. I directed the design and put forward the concept of coding language incorporating the company's four pillars. 


Branded campaign for employees. Logo and vinyls. Weekend event.
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